Board Thread:Questions and Answers/@comment-31529160-20180105154458/@comment-32725103-20180402065935

I think we are facing the reality that EA needs new users for this game, and I think people have mentioned that EA's purpose of keeping UFC Mobile is to generate money, like all other games. If people don't pay for gold and/or energy, they would feel that THEY are doing something wrong.

Obviously if they have studied user data and are under the impression that the legendary fighters as EoS is not attractive enough to new users, or if the fighters they give at ranks 1,2 and 4 are not good enough, they will start experimenting with using some newer fighters to see if users are using these. I'm sure EA has seen their metrics and have studied it well enough to know that they need newer audiences. Also, a lot of us are complaining about certain fighters not being given as EoS but maybe EA is also looking at familiarity and will probably look at the viability of a older legendary fighter versus putting in a newer upcoming fighter and making H2H and other versions of theirs.

It seems evident that those who have been playing for over a year are not in EA's targetted segment. They may also want to add an element of exclusivity to a fighter so people like Rutten, Lesnar, Gracie may be more difficult to obtain and that will be part of EA's gameplan to keep people guessing; it is a simple example. If say ~50% of us want Lesnar, EA will keep delaying giving him:

1) to keep people playing for months and extending the 'checkout time' from the game

2) keep some rare and difficult to obtain fighters, again with the purpose of making people play week after week

It is a business model after all, so our personal objectives of owning every rare/legendary fighter is clearly not EA's goal.